Brand Brand Brand New loan originator- Lion Lender

Prompted because of the popularity of electronic banking institutions like Revolut and N26 the group of committed specialists has added their very own cost savings and money to begin Lion Lender.

The core team comes with specialists that have substantial expertise in finance, IT, marketing, company development, information protection and appropriate. These are generally originating from worldwide banking institutions, major neighborhood IT businesses, fin-tech company, and electronic marketplaces. Lion Lender could be the step that is first produce an electronic bank in Russia.

Their objective would be to raise the monetary literacy associated with the population that is local. Everyone else must have effortless and convenient usage of monetary solutions without borders – global, and comprehend plainly most of the advantages and dangers of lending options.

The business ended up being launched in 2018. Since that time the group had been taking care of IT-system, general market trends, product development, etc., as well as in 2019 the entity that is legal procedure company ended up being founded and product product sales had been launched. Presently, the team is comprised of 28 experts. The mortgage profile in the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is definitely a uncommon name brand for the business in Russia. The overwhelming most of the MFIs brand names in Russia are attached to ‘cash’ or ‘money’. The group made a decision to make use of the European approach in operating the company and branding. Furthermore, the scientists found that clients aren’t responsive to the business title within the short-term loans market. It’ s most crucial to own a beneficial item and exemplary advertising. Lion being an icon of security, self- self- self- confidence, and duty, which will be crucial whenever using cash.

How it functions?

The entire process of acquiring new business is fairly right ahead- the prospective client queries for short-term loans on the internet and sees an advertising online after which extends to Lion Lender’s web site.

Then your customer can select the mortgage quantity while the loan term they want. The payment terms are visible right away. In the event that customer will follow the terms, he then or she fills into the application utilizing the private information for assessment and scoring purposes. Lion Lender then utilizes its CRM that is own system outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is essential to come to a decision associated with the application for the loan approval. In the event that loan is authorized, your client should signal the contract making use of the electronic signature and from then on, the mortgage is awarded in moments towards the client’s bank card or account. All of the procedures just simply simply simply take not as much as 20 moments for brand new consumers and also a shorter time for consistent consumers.

The advanced IT system with a outside scoring model permits approving loans simply to accountable borrowers. Also repeated customers feel the scoring system once more. The scoring model is peaceful conservative and rejects a lot more than 90% of the latest applications and over online payday NE 15% of duplicated applications. Lion Lender intends to keep up with the stability involving the growth that is high of company together with loan profile quality in the foreseeable future. But, as soon as the loan defaults, Lion Lender makes use of certified debt collectors to obtain the loan as well as minimizes the losings. =


Currently, Lion Lender has almost 10K consumers. The goal market is individuals over 30 with household, who knows whatever they require cash for, exactly how much as well as the length of time. They don’t submit an application for the absolute most or even for a term that is maximum leads to spending the mortgage right right back reliably as well as on time.

The customer that is typical a household man/woman, 33 yrs old with typical earnings around EUR 550, additional or maybe more education, smartphone and online users. The retention price is finished 50% now. As time goes by, they truly are intending to boost the customers that are returning to 75%.

The income that is average of clients is fairly high and as a result of the selected potential audience, the default price for Lion Lender is leaner compared to the industry average of 15.6per cent. Furthermore, the scoring system has been doing its work by continuing to keep the standard price regarding the borrowers low. The goal is to keep up with the standard price at the present degree, as this is certainly a motorist for development inside their selected development strategy.

This product

Presently, only 1 item emerges for investment- the loans that are short-term the wage (under thirty day period). The interest price is managed by the Central Bank of Russia, the mortgage price is bound as much as 1% per time (up to 365per cent p.a.). This will be in line utilizing the competition.

Presently, the group is working constantly to produce the chance to provide our customers additional solutions like money-transfer, P2P opportunities, long haul loans with installments and mobile application.

The typical loan for brand brand new clients is just about EUR 140, in addition to normal loan quantity for perform clients is EUR 210. Probably the most regular loan purposes are spending money on bills and for family members shopping.

Present situation and Future

The Russian marketplace is quite competitive in micro-financing services, so it’s extremely important to possess a good enterprize model. The primary rivals will be the services which have exactly the same 100% online model as Lion Lender and such young businesses which joined industry recently and currently accomplished quite high brand name understanding, for instance, organizations like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Local legislation could be the challenge that is main Russia. The Central Bank of Russia slice the rate of interest from 1,5percent a day to at least one% per pay recently and issued new legislative initiatives which are great for clients but result in the micro-financing company more complex.

As a result of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the regional company, but when its accomplished, they’ve long-term ambition intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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